HOW Design Live 2019
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Denise
Siebert
Denise Siebert
Former Vice President Design
The Kellogg Company
After a BS of Industrial Design at the University of Cincinnati College of Design, Architecture, Art & Planning, Denise applied her design expertise to many global brands including Always, Crest, Pampers, and Oral B, and the P&G corporate brand including the Olympics Sponsorship. Following 18 years at Procter & Gamble, Denise spent a short time at The Kellogg Company. Denise's end-to-end design mastery includes upstream innovation, brand positioning and concepts, iconic asset creation, product and packaging development, and in-store/ecommerce experiences. She also has a proven ability to build creative organizations, identify and attract top talent, develop design processes that are both creative and efficient, and nurture a positive and inspiring culture.
Sessions :
Telling It Like It Is: Why Business Leaders Do Not Use Design As A Competitive Advantage
The Future of In-House Design
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