Digital Signage Expo 2017


Todd Hoffman

Todd Hoffman
Sr. Manager - Instore Digital Experience

Creating exceptional in-store shopping experiences is Todd Hoffman's focus and passion. At Staples, Hoffman is helping a retail giant reinvent the retail shopping experience as a senior member of their in-store omni-channel team. Having introduced iPads into the fitting rooms at Bloomingdale’s and the light bulb aisle at Lowe’s Canada, Hoffman gained invaluable experience deploying mobile technologies into brick and mortar stores. He also co-founded an AI company focused on bringing image recognition technology to retail. Technology is certainly a key component of everything he does. But it's a keen understanding of the customer journey ... and the principles of decision science ... that sets him apart.

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