NWFA Expo 2026

Lawrence Skutelsky

PID Floors


Lawrence Skutelsky is the Business Development Executive at PID Floors and oversees the company’s NYC flagship showroom. Formally trained as an architect and raised in the family business, he brings a design-first perspective to the wood flooring industry, bridging creative intent with real-world jobsite execution. At PID Floors, Lawrence works across business development, market expansion, and strategic partnerships, positioning the company as a trusted resource for the A&D community. He helps lead initiatives such as PID Sources, supporting design studios and trade professionals through access, education, and collaboration, and contributes to Beyond the Surface, PID’s design-focused video series.

Sessions :