World of Coffee San Diego 2026

Speakers

Laurel Carmichael

Laurel Carmichael
Editor and Writer
Specialty Coffee Association

Laurel Carmichael is the Content Development Manager and Editor of 25 at the Specialty Coffee Association (SCA). At the SCA, their work involves writing, editing, and helping shape publications, including the Equitable Value Distribution Report that is the foundation of this lecture. Prior to joining the SCA in 2024, Laurel spent over 10 years as a barista, roaster, and green coffee buyer in their home country of New Zealand, and in Berlin, Germany. Laurel's work is motivated by a desire for collective learning and greater equity in the coffee sector.

Sessions :

Making Sense of Coffee’s Value: Sector Perspectives on How Coffee’s Value is Created and Distributed

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