World of Coffee San Diego 2026

Speakers

Brandon Bir

Brandon Bir
Director of Sustainability
Crimson Cup Coffee

Brandon Bir is a dedicated coffee professional, Q-Instructor, and Q-PHP assistant instructor centered on international community development and supply chain equity. As Director of Sustainability, he travels extensively to forge direct-trade relationships across Africa, Asia, and the Americas, ensuring transparency from seed to cup. With an MBA in International Business and Sustainability, Brandon integrates sensory science with systemic social impact. He oversees the "Friend2Farmer" initiatives, focusing on long-term mutual success and environmental stewardship. A frequent SCA contributor and industry educator, Brandon remains committed to evolving global coffee standards through collaborative and equitable sustainability models.

Sessions :

Building Sustainability Solutions: Designing, Testing, and Implementing Sustainability Models that Respond to Real Needs and Create Shared Value

Home Sessions Speakers Exhibitors Floor Plan