World of Coffee San Diego 2026

Paul Alvarez
Vice President Program Integrity & Supply Chains
Regenerative Organic Alliance


Paul Alvarez is Vice President of Program Integrity and Supply Chains at the Regenerative Organic Alliance, the Non-Profit Organization that oversees the Regenerative Organic Certified Framework (aka ROC). He focused on advancing regenerative and organic agriculture through credible and transparent systems. His work supports both smallholder and large-scale farmers and ranchers, with deep experience in coffee, global agricultural markets, and supply chain landscapes. Paul emphasizes the importance of integrity in building trust across value chains, aligning farmer livelihoods, market access, and long-term resilience. He collaborates with farmers, brands, and partners to strengthen supply chains, improve productivity, and drive meaningful impact for people, land, and local economies.

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