World of Coffee San Diego 2026

Tim Herbel
Founder & Executive Director
NYAJ


Tim Herbel is the energetic, espresso fueled founder and executive director of Not Your Average Joe, a collection of inspiring coffee shops and cafes in Oklahoma dedicated to serving exceptional coffee and food while simultaneously reducing the unemployment of differently abled individuals. Launched in 2019 with 4 employees, today the organization has 350, half with a diagnosed disability. They dispense caffeine and hope under 4 brands at 15 locations: Not Your Average Joe, Stella Nova, Abe's and Quincy Bake Shop. They have an award winning staff of baristas, roasters and trainers, as well as two formally trained chefs. The team has catered coffee and food for Gabriel Iglesias, Sylvester Stallone, ESPN Game Day, the NBA Finals, and has competed in USCC Championship events. Learn how to brew positivity with Not Your Average Joe in your community @nyaj.coffee.

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