World of Coffee San Diego 2026

Arash Hassanian
CEO
Roastronix


Arash Hassanian is the founder of Roastronix, a coffee technology and services company focused on advancing innovation in specialty coffee roasting and operations. With a background in petroleum engineering, he brings an analytical and systems-oriented approach to coffee roasting technology, education, and supply chain development. Through Roastronix, he supports cafés, roasters, and producers by providing roasting equipment, consulting, training, and logistics solutions. Arash is also actively involved in industry initiatives and educational events that promote knowledge sharing and sustainable growth in the coffee sector. His work focuses on empowering businesses to roast locally, improve quality, and build stronger connections between coffee producers and consumers.

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