World of Coffee San Diego 2026

Speakers

Jean-Xavier Guinard

Jean-Xavier Guinard
Professor
University of California, Davis

Jean-Xavier Guinard is Professor of Sensory Science at the University of California, Davis. His research focuses on sensory and culinary strategies for dietary change, optimizing the sensory quality and consumer acceptance of foods and beverages (including coffee!), and AI prediction of consumer liking and expert quality from sensory and compositional data. He was an architect of the Coffee Taster’s Flavor Wheel, the Coffee Sensory and Consumer Brewing Control Chart, and Coffee Cuality™. Jean-Xavier has authored over 130 peer-reviewed publications. He teaches undergraduate, graduate and lifelong learning courses at UC Davis and consults for food and beverage companies and consumer agencies worldwide.

Sessions :

AI prediction of consumer liking and expert quality assessment of coffee from sensory data

Coffee consumer testing methods: quantitative and qualitative approaches

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