IAAPA Expo Europe 2021

Jesper Vilstrup
Managing Director
LEGO House A/S


Jesper Vilstrup joined the LEGO Group in 2001. Over the years he has worked in various executive leadership positions across the LEGO branded entities. In 2015 Jesper was appointed Managing Director for LEGO House. He has been responsible for building and developing LEGO House into a world-class brand experience targeting LEGO fans of all ages. The LEGO House opened to the public in September 2017 and is also known as “Home of the Brick”. Jesper Vilstrup holds a Master’s degree in Marketing Management from the University of Southern Denmark.

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