IAAPA Expo Europe 2021

Sam Conniff
Life Consultant and Advocate of the Unusual and Author of ‘Be More Pirate’



Sam has always been an advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. The raves he ran as a teenager were under held a banner of ‘Saving The World’. The start-up that began in his bedroom became a Bafta Winning activist content studio. The first business plan he wrote became UK Social Enterprise of The Year awarded by Prime Ministers and The Queen and is recognised for shifting industry to a more ethical model. His NGO in Youth Development grew from London To Lagos providing hundreds of thousands of young people across the UK and Africa with Digital Skills. The TV show he produced was the world's first multi-platform interactive drama, engaging millions of young people into important social debates. The aspect of the 2012 London Games he ran was the largest youth program of its kind in a generation giving young people access to underused space across the country. The book he wrote after stepping back from being CEO became an international best seller and launched a global movement of Pirates, rewriting the rules of life, society, and work. And, as a consultant, Sam currently advises Mercedes, Red Bull, Tate & Lyle and Rolex on sustainability, accountability and what he calls Professional Rule Breaking.

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