IAAPA Expo Europe 2021

Michelle Hicks
Co-Owner and Executive Producer
Firefly Creations Ltd


Michelle combines her experience in engineering, design and project management with creativity to direct the creation of attractions and experiences. She has successfully delivered projects ranging from dark rides, water rides and walkthrough experiences through to animal exhibits, always focusing on the identification of innovative solutions to push the boundaries of creativity. She brings together her background in civil engineering with in-depth knowledge of theme park technology to streamline the design process by leading unified teams combining creative and technical skill sets. From initial conception through to completion Michelle coordinates design and construction teams and integrates their work seamlessly to create incredible experiences within budget and programme constraints.

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