IAAPA Expo Europe 2021

John Child
Managing Director
Sandcastle Waterpark


John has more than 40 years experience in the Attractions Industry 30 years of which are in the Waterpark sector working in all positions from lifeguard to his present position as Managing Director at Sandcastle Waterpark. He has been a major part of the driving force behind the evolution of Sandcastle Waterpark from a leisure pool, to its current status as the UK’s Largest Indoor Waterpark. In addition to the introduction of many new attractions at the Waterpark, it has also been John’s vision to ensure the highest levels of Guest Service and Inclusion for All, including becoming a fully accessible venue that is at the vanguard of the tourism industry worldwide. To achieve this, John and his team have developed close relationships with local charities and community groups, the success of which has driven a 300%+ increase in visits from Guests with disabilities and additional needs in the last 5 years alone. John believes all organisations can become even more inclusive with their offering to their customers, helped by the employment of a diverse and well trained workforce, with disabled employees as an integral part of the workforce.

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