IAAPA Expo Europe 2021

Louis Alfieri
Principal/ Chief Creative Officer
Raven Sun Creative


Over his thirty-year career, Louis Alfieri has focused on helping owners and brands lead the advancement of global location-based entertainment. He has collaborated with clients around the world in the development of resorts, branded destinations, theme parks, and mixed-use destinations, sharing his deep knowledge of experiential design, branded experiences, and intellectual property assets. Louis’ expertise in balancing creative vision with financial and schedule realities allow him to be especially effective at managing executive and shareholder expectations, guiding project realities, and realizing key consumer guest experiences. Over the course of his career, Louis has served in many roles and capacities in the location-based entertainment industry, gaining an end-to-end understanding of the process from design-to-opening and beyond. Louis has led the brand guidance, design principal development, and location-based business model strategy for companies such as Evergrande, Hengdian World Studios, Wanda, and Lamborghini. He has been responsible for the creative aspects of projects up to $10 billion USD in magnitude. His current focus is on the numerous expansion opportunities in Asia and the Middle East.

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