IAAPA Expo Europe 2021

Dr. Pieter Cornelis
Dr Lecturer



Dr. Pieter C.M. Cornelis is senior lecturer at Fontys Academy for Creative Industries and project strategy director at Jora Vision. He is a published author and consultant on theme park investments and -experiences. Pieter has held management and board positions at a number of major European theme parks including de Efteling and Toverland. He has always combined a perseverance in theory with a pragmatic approach in theme park practice, which has resulted in many accountable projects over the last years. The subject of his most recent scientific research is the causal relation between dark ride experiences and dark ride memories, and the impact of these memories on theme park (re)visits.

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