Outdoor Retailer Summer Market 2018

Mike Stefaniak

Hanson Dodge


Mike Stefaniak leads Hanson Dodge’s efforts to deliver transformational branding, marketing and digital strategies for clients. He brings 24 years of experience in strategy and implementation to the agency, including 20+ years in functional leadership and executive roles. Over the course of his career, Mike has led nearly 100 branding or rebranding engagements for a wide range of organizations, including active and outdoor brands such as Stanley PMI, Outdoor Industry Association, KEEN, Ragnar Relay, Wolverine, Outdoor Nation, Quantum Sails and Legendary Whitetails. He also served as an adjunct professor at Marquette University, where he taught a graduate school course on brand strategy. An avid road and trail runner, Mike has completed 24 marathons and numerous trail races.

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