IAAPA Attractions Expo 2017

Mike Wente
Chief Creative Officer, North Amercia
VML, Inc.


Mike joined VML in 2007 and currently serves as Chief Creative Officer of North America. Based in NYC, Mike has spent the bulk of his career building up the local office from 15 people, to a staff of over 100, and focusing on delivering breakthrough brand experiences in a digitally connected age. He continues to bring this type of creative thinking across the entire region. Known for his creative insight and passion for ideas, Mike has moved comfortably between all disciplines of marketing for a wide range of clients. Possessing strong leadership skills, a never say quit attitude and a questionable sense of humor to match, he believes great ideas can live and come from anywhere. For the last decade, he has worked with global brands in technology, sports, entertainment, media, consumer electronics, automotive, CPG and retail verticals to develop communication that sticks with people. Key highlights of his work extend across New Balance, Motorola, AMC, Miami Tourism, International Olympic Committee, NBA, Legoland, MasterCard and Dell.

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