IAAPA Attractions Expo 2018

Denise Weston
Director of Imagination
Apptivations, LLC/ White Water Industries, Ltd.


Since she was 7 years old, Denise has been developing innovative entertainment attractions, gaming experiences, storyworlds, toys, and waterplay concepts for families around the world. Creations with her trademark spin on story-rich play and immersive technology can be found at major theme parks and family entertainment facilities worldwide. Denise is the inventor of over 120 patents including MagiQuest and other award winning inventions. As a trained psychologist with more than 20 years of clinical practice and research in play theory, her attraction designs come to life with a rare kind of authenticity. She is a “Playologist”: an expert in the science of play and engagement! Her unique design capabilities are fed by a deep understanding of human behavior, and how it truly interplays with technology in live, social entertainment experiences. Denise’s next evolution is the creation of Infinite Kingdoms an invention company merging live attraction settings and retail, toys, and wearables to create engaging multi-generational, multi-platform experiences. Her next adventure includes engagement experiences that extend her original technology around interactive “magic” as well as the creation of sustainable play attractions that invite the earth to join us in achieving Zero Net!

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