IAAPA Attractions Expo 2018

Jim Greene
Director, Retail Location Strategy
Walt Disney World Resort


Jim Greene joined the Walt Disney Company in 1995 as a member of the Merchandise Special Events team. He and his team were responsible for driving multiple merchandise centric events across the property in partnership with leading collectible companies such as Steiff, Hummel/Goebel and Armani. Jim then moved over to champion a new initiative for the Walt Disney World Millennium Celebration, “Disney Pin Trading”. This quickly became the most popular and successful initiative the resort had ever launched. He established many of the pin trading strategies and guidelines for Disney Pin Trading that continue still today. Following the Disney Pin Trading success, Jim went on to hold various merchandise leadership positions in both product development and retail planning. He was then asked to relocate overseas and assume responsibility for the entire merchandise line of business at Hong Kong Disneyland, where he led all aspects of retail including operations, creative design, product development, inventory planning and systems. Recently, Jim transitioned back the US and now leads a retail strategy team for the Walt Disney World Resort.

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