IAAPA Attractions Expo 2018

Neal Hubert
Senior Research Consultant
Directions Research


Neal has over 17 years of supplier-side research and marketing analytics experience. His 17 years of market research experience covers multiple categories including entertainment, restaurant/foodservice, consumer goods, wellness, technology and finance. Recently a global product leader at a multi-national firm. Experience includes working on strategic large-scale product development programs merging survey and syndicated sales data into prescriptive consultative frameworks to be scaled and utilized globally. When on the frontline, utilizing traditional statistical techniques in new innovative ways in the areas of brand equity measurement, optimization (concept, line, and portfolio), product innovation funnel strategies, etc. Big data expertise includes meta-data merge for longitudinal analysis of survey databases, government consumer expenditure databases as well as syndicated sales databases. MS Statistics – Miami University of Ohio

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