2019 NACDA and Affiliates Annual Convention

Zac Logsdon
CEO/Founder
Old Hat Creative


Zac Logsdon is a sports marketing expert with more than 20 years of experience in athletics. In 2004, he founded Old Hat, a sports marketing agency focused on understanding fan behavior and developing initiatives for driving attendance and keeping fans coming back. He has worked with more than 200 collegiate and professional teams in his two decades of Old Hat. Logsdon is also an author of two books on athletics: If Not for Athletics, a collection of stories that demonstrate the power and impact of sports, and Winning is Not a Strategy - A Game-Changing Approach to Driving Attendance.

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