FETC 2018

Dorin Shen
Senior Product Strategist
Instructure, Inc


As senior product strategist at Instructure, Dorin Shen surveys the K12 landscape and crafts strategic approaches for the K12 Product Strategy team. That means analyzing the market and gathering industry insights to drive messaging, positioning, product development, sales enablement, and new market/product opportunities. Before joining the K12 team, Dorin helped launch Bridge, the company’s platform for corporate learning and training. Dorin began her career in various advertising agencies, focusing on business development, strategic planning, campaign development, and account management. She holds a master’s degree in advertising from Syracuse University and a bachelor’s degree in risk management and insurance from National Chengchi University. She’s a foodie who loves museums and runs (half) marathons.

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