Indian Gaming 2017 Tradeshow and Conference

Andy Caras-Altas
CEO
TraffGen Global


Andy is the Founder & CEO of TraffGen Global, the gaming industy's leading multichannel marketing & player development technology provider. With two decades of casino & gaming experience, he has been a licensed gaming operator and has become established as a thought leader in offline & online gaming marketing & revenue management. For the past 5 years he has led TraffGen and has helped deliver step change improvements in marketing & player development with names such as Novomatic in Europe and Casino Del Sol in the US. TraffGen is now growing rapidly across Asia in regions such as Macau and Indonesia. Andy has previously been a gaming super-affiliate, Director of eGaming for Victor Chandler, Director of Casino, Games & Mobile for BetCorp Plc as well as helped to build a variety of Bingo businesses including CostaBingo. Andy's lead's TraffGen's research into multi-channel marketing in properties, digital player development techniques, integrated marketing data strategies and mobile communications/gamification.

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