ACT Expo 2017

Kary Schaefer
General Manager, Marketing and Strategy
Daimler Trucks North America


Kary Schaefer is the general manager of marketing and strategy for Freightliner and Detroit Brands, as well as overall vehicle platform strategy, at Daimler Trucks North America. She joined Daimler Trucks North America in 1995 from Boeing. Previously at Daimler Trucks, she has filled the roles of design engineer, project planning engineer, engineering project planning manager, director of engineering services, and chief engineer. As a result of Schaefer’s incredible experience and knowledge base, she assumed her current role where she is responsible for market analysis, product planning, brand management, and marketing operations. She leads the organization in the creation and execution of product roadmaps from evaluation of customer needs and market trends to early business case development to new product launch and on-going product management. Schaefer earned her Associate of Arts & Engineering Science degree from Bellevue College before going on to advance her education at Washington State University where she received a Bachelor of Science in Mechanical Engineering.

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