2017 Outdoor Retailer Summer Market

Lynnette Seebohm

Concurrent Strategies LLC


Lynette has more than 20 years of market research, strategic, operational and financial planning in organizations ranging from 20 to more than 5000 employees. Her interests include exploring the analytics of competitive space, understanding consumer needs, and creating super-charged employee engagement that delivers new insights, dynamic business tools, and business analytics that lead to success. Engaging strategic line planners, designers and product or program development managers is her area of expertise. Before founding Concurrent Strategies she worked as a Senior Consultant at Concurrent Product Development where she developed new approaches for consumer segmentation studies and functional line plans for small- and mid-sized consumer goods manufacturers. Prior to that she held senior management roles as the Assistant Vice President for Strategic Planning, University of Utah’s Health Sciences group and as the Director of Strategic Planning at the MetroHealth System, a large teaching hospital affiliated with Case Western Reserve University in Cleveland, OH.

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