2017 Outdoor Retailer Summer Market

Matthew Powell

The NPD Group, Inc.


Matt Powell is the Vice President of Industry Analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace. He offers his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddle sports, fitness, and cycling. With over 40 years of experience in the retail and research industries, Matt has held positions on both the client and vendor sides of the business. On the client side, he has worked with leading retailers and e-commerce companies in sporting goods, such as Modell’s Sporting Goods, Sneaker Stadium, and MVP.com. On the vendor side, Matt was an analyst for SportsOneSource and has provided insight to many of the industries’ leading brands and retailers. A recognized sports industry expert, he is frequently quoted in the media and writes Sneakernomics, a blog on Forbes.com.

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