Digital Dealer Conference & Expo 24

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Speakers

Mike Miller

Mike Miller
Digital Marketing Director
John Elway Dealerships

Mike Miller is a Digital Marketing Strategist with a background in Sports & Entertainment Marketing. Mike has led a number of successful marketing campaigns for top brands like Adidas, Callaway Golf, Mountain Dew, and NBC Sports. In 2013, Mike ventured into the automotive industry at John Elway Crown Toyota, Toyota’s 5th largest volume dealer. Before moving to work for Elway Dealers, Mike served as Internet Director and Marketing Director, and successfully launched the One Price business model.

Sessions :

Short Term Goals vs. Long Term Strategy: How to Actually Be a Strategic Marketer -- Two Strategic-Minded Dealership Marketing Directors Talk with a Martech CEO About How to Avoid Short-Term Pitfalls While Implementing a Long-Term Strategy

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