Winter Fancy Food Show 2017
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Liz
Martinez
Liz Martinez
Bi-Rite Market
Liz Martinez has worked for the Bi-Rite Family of Businesses for the past 13 years in numerous capacities, including stints as the Alcohol Buyer, the General Manager of the flagship 18th Street Market, and the Director of Operations for the entire Family of Businesses. She is currently the Director of Product, leading the Buyer team’s efforts to source the best products possible to be featured throughout the four businesses including two Markets, the Creamery, and Catering. In 2011, Liz led the Bi-Rite team’s effort to write its Service Mission, which has served as the company’s guiding principle for both internal and external service in all of its businesses ever since. In 2015, she and Waverley Aufmuth co-captained the project to author the companion mission statement, Bi-Rite’s Product Mission. The Product Mission, along with its detailed sourcing guidelines, now document Bi-Rite’s ongoing effort to affect positive and lasting change in the food system by providing the best-tasting, responsibly-sourced products to its guests.
Sessions :
How to Create a Product Mission for What You Make or Sell: A Workshop with Bi-Rite
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