Petfood Forum 2017

Bob Wheatley
Founder & CEO
Emergent


Wheatley is a brand and communications strategist and an author and speaker on brand building, consumer insight, retail transformation and content marketing. Emergent, which provides integrated brand strategy, communications and insight solutions to national food, beverage, premium pet food and lifestyle companies, has worked with a variety of brands and businesses including Nature’s Variety, Merrick Pet Care and Friskies. Emergent helps pet care organizations navigate, engage and leverage consumers’ desire for higher quality, healthier products for pets that mirror their own desire for a higher quality lifestyle. Wheatley’s previous speaking engagements include the 2016 Food Marketing Institute Midwinter Executive Conference and Petfood Forum.

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