ITEX 2016

Fabrizio Soto
GM, Wide Format Division
Oki Data Americas, Inc.


Fabrizio Soto is General Manager, Wide Format Division at Oki Data Americas, Inc., headquartered in Mount Laurel, New Jersey. In his current position, Mr. Soto is responsible for providing executive leadership and overall management of the wide format printer business for OKI Data Americas. His focus is to lead this division to profitable growth and position OKI Data as a key player in the wide format marketplace. Most recently, as the General Manager of Seiko Instruments’ Wide Format Printer Business, Mr. Soto was responsible for operations throughout North and South America including sales, marketing, technical support and distribution. Soto comes to Oki Data with 20 years of printing industry experience at Seiko Instruments, Hewlett Packard and Eastman Kodak. His printing industry background is in both inkjet (including page-wide array) and laser printer and consumables technologies, and their associated annuity based business models. Mr. Soto holds an MBA from the Thunderbird School of Global Management, and a Bachelor of Science Degree in Business Administration, International Business from Chapman University.

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