IAAPA Attractions Expo 2016

Lisa Rau
Director of Publicity/PR
Herschend Family Entertainment


Lisa Rau is Director of Publicity & Public Relations for Herschend Family Entertainment Corporation, Silver Dollar City Attractions, Branson, Missouri. With more than 25 years of leading publicity efforts, Rau specializes in general publicity, product launch and crisis management of the media. She has guided nationally and internationally-awarded publicity efforts and has created hundreds of media-partner promotions to include Radio, TV, Internet and Print. As a former investigative television news reporter, she believes in thinking like a journalist when creating PR strategy. Rau has been awarded several of the industry-leading Brass Ring Awards, granted by the key theme park industry association IAAPA (International Association of Amusement Parks and Attractions). As a television journalist, she received five Associated Press awards.

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