Natural Products Expo East 2015

Jessie Shafer
Registered Dietician



Jessie is an editor and registered dietitian with 20+ years in print and digital publishing plus 9 years in the natural products industry helping brands connect with retailers, health professionals, and consumers. Jessie recently co-founded crdible, a boutique consulting agency that harnesses the expertise, influence, and credibility of registered dietitians to help better-for-you brands successfully bring meaningful innovation to market. Jessie is also editor at The Real Food Dietitians, a multimedia content platform managed by registered dietitians and with a monthly reach of 1.5 million health-seeking consumers. The former Director of influence and Health Education at New Hope Network, Jessie has experienced firsthand the profound impact credentialed health experts can have on a brand’s success, consumer adoption, and industry standards.

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