Natural Products Expo East 2015

Suzanne Shelton
Shelton Group
Shelton Group


Suzanne founded The Shelton Group, a boutique public relations and marketing agency working exclusively in the dietary supplements and natural products industry, in 1990. With focus on this very specialized sector, the Shelton Group’s approach goes far beyond traditional PR and marketing tactics, incorporating industry regulatory concerns, market sensibilities, and industry issues and best practices. Clients are both international and domestic dietary supplement and natural products manufacturers and suppliers. Services include B2B PR, crisis communications, consumer outreach, branding, advertising, and digital and content-based marketing. The company holds memberships in three industry trade associations: CRN, AHPA, and UNPA. Suzanne received a Nutrition Business Journal award for Efforts on Behalf of Industry in 2005, and in 2006 a Crusader award from the Natural Products Association. She was a founding board and executive committee member of the Natural Products Foundation, and is currently Communications Committee Chair of the American Herbal Products Association. www.SheltonGroupPR.com

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