Taking inspiration from the continuous sharing trend, Glens of Antrim have introduced a new innovative way to package potato crisps in a sharing box.
The party designed box sealed in film ensures the product isn't too indifferent from the usual packaging format of the bag, along with the film design to ensure consumers will recognise the product as crisps.
With a rip in the seal for easy access, this product introduces an easier sharing option for consumers. The party box brings an alternative option for consumers to the larger sharing bags. The Party box concept will also be introduced across all seasonal activity from Glens of Antrim with the design and flavours to reflect each seasonal campaign.
The Glens of Antrim Party box truly stands out in the very crowed crisps aisle whether it is displayed on shelf or merchandised in the specifically designed FSDU.
The packaging concept initially attracts consumers, it is the high quality of the crisps which will make the consumers repeat their purchase.