2018 RFID Journal Live

Demonstration of DROPMIX, the latest game from Hasbro

Paragon ID announced, last October, that they had been chosen by Hasbro, Inc., for the supply of the NFC cards at the centre of their new DROPMIX game.  

DROPMIX was developed by Hasbro in collaboration with video game developer Harmonix Music Systems, Inc. and is a dynamic and fast-paced music-mixing game where players use innovative technology to create unique mixes with hit songs by playing cards on a game board connected to a mobile app. DROPMIX includes tracks from globally-recognized artists across multiple genres including Pop, R&B, Dance, Indie, Country, Rock and Hip-Hop. 

The system is comprised of an electronic DROPMIX board that connects to a free app and NFC enabled cards that each contain a different part of a song (bass, beat, loop or vocals). The DROPMIX board reads the cards and the groundbreaking software in the app seamlessly combines the music within each card to create a unique mix.

Under the leadership of Hasbro’s Integrated Play development team, Paragon ID produced the RFID inlays containing NXP’s ICODE chips, printed and packaged the cards and verified with a proprietary testing system to ensure each pack contained the accurate card type and quantity. Paragon ID worked closely with NXP* to bring to the market a new higher standard of NFC gaming cards to offer to future consumers the ultimate NFC gaming experience. 

The DROPMIX cards - each featuring a unique part of a song - were developed with the player in mind to allow them to seamless create new and unexpected soundtracks every time they play.   

Come and meet the Paragon ID team at booth 1257 for a demonstration of the game.