Summer Fancy Food Show 2016

New York, June 16, 2016 FOR IMMEDIATE RELEASE

Press contact: Ulla Dubgaard Consulate General of Denmark in New York ulldub@um.dk/ +1 212 705 4939

June 26-28, the Trade Council of Denmark together with Danish Agriculture and Food Council will showcase some of the best Danish products in specialty and fine foods at the Fancy Food show in New York.

Fancy Food is the largest specialty food trade event in North America and the leading showcase of industry innovation, bringing specialty food's top manufacturers, buyers, and thought leaders together for three days of exhibition and knowledge sharing. This is the first time in 15 years that Denmark will be exhibiting at Fancy Food.

A Danish food revolution

Denmark has seen a veritable food revolution the past decade, fueled by the global wave of New Nordic Cuisine. Similarly, interest in Danish food production and the Danish approach to agriculture and sustainable use of seasonal ingredients has been on the rise.

In New York, a number of Danish chefs and leaders in the food industry are making their way into the US market, and export of Danish specialty foods is gaining momentum.

Thomas Hoy, CEO of Nordic Food Export:

"We want to make high-quality Scandinavian foods available to the end consumer and share the experience and great taste of Nordic cuisine. Nordic Food products have the potential to innovate today’s American food culture and to attract the health- and quality-conscious consumer."

Head of the Trade Council’s food team, Anna de Klauman:

"Consumer demands move very fast in the U.S. these days. Consumers want transparency, information about the food they eat and how it is produced. The Danish food and agricultural production is characterized by a high degree of transparency, sustainability and high quality and matches many of the values and trends in the U.S. market. The window for Danish companies is now."

World leader in organic food production

With the highest market share of organic products in the world, Denmark is a leader in sustainability and clean eating. Organic food now makes up 8 percent of the total food market and the share is increasing. Dairy products, eggs, oatmeal, wheat flour and carrots are the most popular items on the shopping list of Danish organic consumers.

Danish agriculture today is one of the most efficient and knowledge-based agricultural sectors in the world, and app. 7 percent of the Danish land is used for organic farming. In the US, less than 1 percent is used for organic farming (source: Organic Food Trade Association).

CEO of Danish Agriculture & Food Council, Karen Hækkerup:

"The Danish approach, from the farmers’ fields to the best restaurants in the world, is all about taste, knowledge and safety. We have benefited from a close and long-term public-private partnership in safeguarding our raw materials in all aspects of the food value chain. A good example of dedication is the Danish tradition of producing organic food. The unique Danish logo for organic food, , has just celebrated 25 years and is approved as an independent quality standard by the EU."

Meet the following Danish vendors at Fancy Food:

NFE

Nordic Food Export (NFE) offers high quality food of Nordic origin to the food service, retail and delicatessen segment. All our products have a great story to tell. They are made with passion, often produced by smaller manufacturers. Our product range reflects Nordic food traditions, food craftsmanship and Nordic flavors by using pure Nordic ingredients. Our strict product range requirements ensure that all of our products are non-GMO and often organic.

Our products suit the organic, health– and quality-conscious consumer and with NFE being your "single point of contact", you can access the entire portfolio.

LITTLE MIRACLES Little Miracles are a beautiful blend of organic tea and super fruit juice. With carefully selected panax ginseng in its purest form and açaí, it is the perfect pick-me-up morning, noon and afternoon. Developed with consumer health and wellbeing in mind, all blends are sweetened with organic agave and are less than 90 calories. Free from artificial colors, flavors and sweeteners.

Now available in over 20 countries, Little Miracles bottles are sold in the very best convenience stores, gas stations, gyms, cafe’s, deli’s, trains, airlines and supermarkets.

Organic Denmark® Organic Denmark is an association of companies, organic farmers and consumers in Denmark. With more than 180 organic member companies, Organic Denmark is the leading organic food cluster & represents essentially the entire organic food industry in Denmark, which has taken the lead within the European organic movement in terms of innovation and high quality standards.

Organic Denmark has successfully brought together the organic sector to offer a coordinated marketing and export focused strategy. We are proud that Denmark is the world’s leading organic nation with an organic share of 8.4%.

Sealand Birk Discover the qualities and natural taste of delicious birch tree water, tapped straight from the source. Sealand BIRK connects with your body and supplies not only great taste but also the true, organic sweetness of nature’s own hidden treasures. The birch tree is known as the "Tree of Life". Once you have tasted Sealand BIRK you will know why. But you have to taste it to believe it.