2019 Fall Dealer Market

Effective Social Media - Real or a Myth? A Retailer Panel (Room Learning Center C)

22 Aug 19
11:30 AM - 12:30 PM

Tracks: Educational Workshop, Toolbox

Utilizing Social Media platforms to connect with customers is essential in this day and age, but it can be daunting.  With so many different forums available, where do you start? How do you effectively incorporate social media into your marketing routine?  Learn from fellow retailers about their ventures with social media, and learn about POST - Orgill’s peer networking group for those wanting to participate in monthly sessions that will help you along your journey with social media marketing.

In this session, attendees will get to hear case studies and ask questions of a  panel of industry-leading dealers who have committed to at least one social media channel. What’s working? What’s not? What are they learning? Are their efforts driving sales, and if so, can they demonstrate it?