Tracking Mega Trends 2019: Exploring Distinct Needs and Lifestyles
(Room Palma Room)
12 Aug 19
10:00 AM
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11:00 AM
MEGATRENDS define the new shopping experience, but the differences within each demographic CANNOT be ignored! Not all 'millennials' are alike, and the next Generation Z customer will be even harder to pigeonhole. Let's explore the "PSYCHOGRAPHIC" phenomenon brought about by our digital age. Don't be fooled by thinking you understand their attitudes and preferences as a 'group'.