F&B LA 2019

Increase Your Revenue: 2019 Trends in the Beer Industry You Should Know (Room Education Zone - Booth 623)

25 Aug 19
12:00 PM - 12:45 PM

Tracks: Bar & Beverage, Western Foodservice & Hospitality Expo

Speaker(s): Peter Camps, Product Quality/Education Manager on Premise - Commercial Marketing, Heineken USA

Increasing check averages and giving guests the ultimate experience can be done by leveraging beer. To do this it is important to stay in the know on the latest trends and demands. Peter Camps with Heineken USA will share hot trends that will help drive the beer category in 2019. From fresh ingredients, to the return of lagers, focus on diverse audiences, flavored malt beverages, ciders and crafts, the rise of non-alcohol… Don’t miss out on being in the know and ahead of the game in your establishments.