The Communication, Education and Marketing Division (CEM) uses words and images to network, spread ideas and promote solid waste industry interests to the public and decision makers.
Communication motivates customers, gives them information to make purchasing decisions and persuades them to alter their attitudes and behaviors to become environmental stewards. Division members will help you identify campaigns and strategies that will work best for your organization.
These strategies fall into three main categories:
- Public Awareness – outreach with information that people need to know
- Educational Program – a range of steps and activities from awareness to action with an ultimate goal of broad environmental stewardship
- CEM Tools – the creation and implementation of advertising materials that are specifically developed to sell a product or increase participation in a service
Learn how the CEM division is working with the Landfill Management Technical Division to "rebrand" landfills by telling the story of their importance to a community.
Get a sneak peak at the storytelling sessions on the Tuesday WASTECON agenda.
Tuesday, Oct. 22 – 2:00 – 3:00 p.m.
Keynote: The Importance of Storytelling
Tuesday, Oct. 22 – 3:45 – 5:15 p.m.
Mastering the Art of Storytelling
Co- moderators: Elizabeth Roe and Catelyn Scholwinski — work on your own storytelling
Refreshments sponsored by:
