The consumer sourced trade-in is not only the most profitable source of inventory for your businesses, but it is the driving force for your success in today’s digital environment.
This session will cover everything from current industry statistics on the percentage of inventory from new car trades, used car trades, direct purchases, and auction to how that profitability compares across those segments, Tim Scoutelas (former purchasing manager for CarMax) will share current case studies and practical assessments to help your dealership determine if building a customer purchasing center is the right approach or if you just need better processes in training and hiring to raise your trade-in close rate. You’ll leave the session inspired to hit a self-sufficiency ratio that’s right for your dealership.
Primary Learning Objectives:
- Learn how to identify the right approach for your dealership to drive more trade-ins, more profitably.
- Understand the key drivers of success for a customer purchasing center approach.
- Understand key process changes to implement if your dealership is not a good fit for buying center approach to drive profit in a traditional dealership.