United Fresh 2019

Understanding the Competitive Food Landscape (Room S401abcd)

10 Jun 19
4:00 PM - 4:45 PM

Tracks: Marketing

New research from IRI outlines emerging challenges for fresh and fresh-cut produce items, with competitive foods fighting to take market share from produce. Following IRI’s data presentation, the audience will have the opportunity to ask questions and share their strategies to fight back and drive consumer loyalty.