2020 ATA Trade Show

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Coffee Talk: Brand Makeover, Lessons in Brand Reinvention (Room MyATA Area)

Whether your brand needs major surgery or minor reconstruction, performing a brand makeover can be a daunting task. From making the business case to executing your vision, reinvention presents a significant opportunity‚ but one fraught with peril. Come learn key lessons to help your makeover drive ROI ‚not unintended consequences.