2020 ATA Trade Show
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Coffee Talk: Power of Secret Shopping to Grow Your Customer Base
(
Room
MyATA Area
)
10 Jan 20
11:00 AM
-
11:30 AM
Tracks:
Education Sessions
Speaker(s):
Karen Butler, Shoot Like A Girl
The presentation will cover techniques and tactics to set up a secret shopping operation in your store and encourage more women to shop there. The talk will describe ways retailers can understand and measure the shopping expectations of women.
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