2020 ATA Trade Show

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Certification: Level 1 (Room 145)

09 Jan 20

8:00 AM - 10:00 AM

Tracks: Schedule of Events

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

ATA Show Hours *Buyer Day (Room Exhibit Halls A-I)

09 Jan 20

8:30 AM - 6:00 PM

Tracks: Schedule of Events

More...

World Premiere of AXCEL Stabilizers!!! (Room Booth 4039)

09 Jan 20

9:00 AM - 11:00 AM

Tracks: Booth Events

Be the first to see the revolutionary patent pending blend of materials and technology in the new AXCEL Stabilizers, Noise and Vibration Dampeners,... More...

Celebrity Appearances by Small Town Hunting, Backwoods Life, The Virtue, and Respect the Game TV (Room Booth 3233)

09 Jan 20

10:00 AM - 12:00 PM

Tracks: Booth Events

Small Town Hunting, Backwoods Life, The Virtue, and Respect The Game TV all in the Lethal booth for photos, autographs, and more! More...

Come and Meet T-Bone Travis Turner at the Last Chance Archery Booth (Room Booth 4121)

09 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

T-Bone | Travis Turner (Professional Hunter) More...

LaCrosse Footwear 'Cappy Hour' (Room Booth 4625)

09 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Join us for 'Cappy Hour' at the LaCrosse Footwear booth. The first 50 people each Cappy Hour can build a semi-custom hat courtesy of LaCros... More...

Meet UFC Chad Mendes! (Room Booth 3233)

09 Jan 20

10:00 AM - 12:00 PM

Tracks: Booth Events

UFC Star Chad Mendes will be in the Lethal booth to visit and sign autographs. More...

Meet Swhacker originator Rick Forrest! (Room Booth 941)

09 Jan 20

10:00 AM - 2:00 PM

Tracks: Booth Events

Meet Swhacker originator, Rick Forrest, to discuss the science behind Swhacker's two-slice technology and why it leads to better penetration an... More...

Demo: Coffee as Gear (Room Booth 1725)

09 Jan 20

10:30 AM - 11:30 AM

Tracks: Education Sessions

Speaker(s): PAUL KURTZ

Coffee makes the hunting world go round! Most archery salespeople don't think coffee is an essential part of a hunter's gear. However, hunt... More...

X-Factor Outdoor Products Demonstration (Room Booth 3216)

09 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Demonstration of our New 2020 Products! More...

Autograph Signing & Celebrity Appearance by Eva Shockey (Room Booth 1605)

09 Jan 20

11:30 AM - 12:30 PM

Tracks: Booth Events

Eva Shockey will be in the GSM Outdoors booth meeting with fans from 11:30am - 12:30pm. Come see us in booth 1605! More...

Live Music by Kaleb Lee from The Voice (Room Booth 3233)

09 Jan 20

12:30 PM - 2:00 PM

Tracks: Booth Events

Kaleb Lee from The Voice will be playing some of his hit songs Live in the Lethal Booth and be available for autographs and photos! More...

Certification: Level 1 (Room 145)

09 Jan 20

1:00 PM - 3:00 PM

Tracks: Schedule of Events

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Certification: Level 1 (Room 145)

09 Jan 20

1:00 PM - 3:00 PM

Tracks: Education Sessions

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Coffee Talk: ATA Retailers & the Benefits of S3DA (Room MyATA Area)

09 Jan 20

1:00 PM - 1:30 PM

Tracks: Education Sessions

Speaker(s): Jennie Richardson

ATA Retailers explain the tremendous benefits they have gained by implementing the S3DA youth archery program in their shops. Increased foot traffi... More...

Meet & Greet with Melissa Bachman (Room Booth 807)

09 Jan 20

1:00 PM - 3:00 PM

Tracks: Booth Events

Melissa Bachman from Winchester Deadly Passion TV will be at DSG Outerwear's booth to share stories and support DSG's apparel line! More...

Meet Retired NAVY SEAL, Thomas "Drago" Dzieran! (Room Booth 1050)

09 Jan 20

1:00 PM - 3:00 PM

Tracks: Booth Events

After a 20 year career as a NAVY SEAL, Drago retired as a BUD/s instructor in Coronado, CA. He is the recipient of a Bronze Star with Valor and ... More...

Demo: Training Your Shed Dog (Room Booth 4713)

09 Jan 20

1:30 PM - 2:30 PM

Tracks: Education Sessions

Speaker(s): Jeremy Moore

Jeremy Moore demonstrates the tools and instruction that make DogBone the No. 1 brand in training a Deer Dog. This demo focuses on training a Shed ... More...

Demo: Using the ATC Quick Draw Board to Generate Profits (Room Booth 553)

09 Jan 20

1:30 PM - 2:30 PM

Tracks: Education Sessions

Speaker(s): STEVE VANZILE

Learn the safe and proper use of the ATC draw board and why every pro shop needs a draw board to properly tune compound bows. We will also explain ... More...

Celebrity Appearances by Southern Boyz Outdoors, Legends of the Fall, Addicted to the Outdoors, and Drop Zone TV (Room Booth 3233)

09 Jan 20

2:00 PM - 4:00 PM

Tracks: Booth Events

Southern Boyz Outdoors, Legends Of the Fall, Addicted To The Outdoors, and Drop Zone TV hosts will be in the Lethal Booth for photos, autographs, a... More...

Come and Meet George Ryals IV at the Last Chance Archery Booth (Room Booth 4121)

09 Jan 20

2:00 PM - 3:00 PM

Tracks: Booth Events

GRIV | George Ryals IV (World-renowned archer and archery coach) More...

Meet Levi Morgan, World Champion archer and host of Bowlife TV! (Room Booth 941)

09 Jan 20

2:00 PM - 3:00 PM

Tracks: Booth Events

Meet Levi Morgan, World Champion archer and host of Bowlife TV. Levi is available for questions about his equipment, hunts and NEW Signature Series... More...

Bear Whisperer Blaine Anthony Appearance at the BowJax Booth (Room Booth 5003)

09 Jan 20

3:00 PM - 4:00 PM

Tracks: Booth Events

Bear Whisperer Blaine Anthony Appearance More...

Coffee Talk: Recruit, Retain, & Reactivate for the Future of Archery (Room MyATA Area)

09 Jan 20

3:00 PM - 3:30 PM

Tracks: Education Sessions

Speaker(s): Josh Gold ; Kristen Black

Learn how the R3 movement is making a difference across the country and how your business can get involved to recruit, retain and reactivate bowhun... More...

Come and Meet Unfiltered Outdoors at the Last Chance Archery Booth (Room Booth 4121)

09 Jan 20

3:00 PM - 4:00 PM

Tracks: Booth Events

Unfiltered Outdoors (Professional Hunters) More...

LaCrosse Footwear 'Cappy Hour' (Room Booth 4625)

09 Jan 20

3:00 PM - 4:00 PM

Tracks: Booth Events

Join us for 'Cappy Hour' at the LaCrosse Footwear booth. The first 50 people each Cappy Hour can build a semi-custom hat courtesy of LaCros... More...

Demo: Start to Finish - Building Your Most Accurate Arrow (Room Booth 4713, A7 & A8)

09 Jan 20

3:30 PM - 4:30 PM

Tracks: Education Sessions

Speaker(s): George Ryals IV

From a dozen raw shafts to a completed arrow, see how your business can use this method to give customers a more accurate and consistent arrow than... More...

$5,000 ATA and $1,000 ScentLok Cash Giveaway Drawing (Room MyATA Exhibit Hall F)

09 Jan 20

5:00 PM - 5:15 PM

Tracks: Schedule of Events

More...

Daily Lakewood Products Bowcase Giveaway! (Room Booth 1437)

09 Jan 20

5:00 PM - 5:30 PM

Tracks: Booth Events

Stop by to enter our Daily Bowcase Giveaway! Drawing will be at 5:00PM Thursday and Friday and 3:00PM on Saturday. More...

Connections: an ATA Happy Hour (Room Exhibit Hall J)

09 Jan 20

6:00 PM - 8:00 PM

Tracks: Schedule of Events

More...

Exhibitor Setup (Room Exhibit Halls A-I)

10 Jan 20

6:30 AM - 8:30 AM

Tracks: Schedule of Events

More...

Target the Heart Breakfast (Wabash Ballroom)

10 Jan 20

6:30 AM - 8:30 AM

Tracks: Schedule of Events

More...

Registration (Room Hoosier & Crossroads Lobby)

10 Jan 20

7:00 AM - 6:00 PM

Tracks: Schedule of Events

More...

Press Room Open (Room 141)

10 Jan 20

7:30 AM - 6:00 PM

Tracks: Schedule of Events

More...

Certification: Level 2 (Room 145)

10 Jan 20

8:00 AM - 12:00 PM

Tracks: Education Sessions

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Certification: Level 2 (Room 145)

10 Jan 20

8:00 AM - 12:00 PM

Tracks: Schedule of Events

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Education Sessions (Room 131-137)

10 Jan 20

8:00 AM - 9:00 AM

Tracks: Schedule of Events

More...

Seminar: Managing Risk: How Product Manufacturers Can Guard Against Lawsuits (Room 132)

10 Jan 20

8:00 AM - 9:00 AM

Tracks: Education Sessions

Speaker(s): Kyle LeClere

If you are a product manufacturer, then you know there are certain risks associated with placing your product into the stream of commerce. Th... More...

Seminar: New Fixes for Old Form Problems (Room 131)

10 Jan 20

8:00 AM - 9:00 AM

Tracks: Education Sessions

Speaker(s): George Ryals IV

One of the biggest issues with improving archers is that often people are working on the wrong thing. George will go through many common issues wit... More...

Seminar: What is S3DA? (Room 133)

10 Jan 20

8:00 AM - 9:00 AM

Tracks: Education Sessions

Attendees will hear a brief overview of the S3DA Program, the benefits to be gained from the implementation of it and why it's so different fro... More...

ATA Show Hours (Room Exhibit Halls A-I)

10 Jan 20

8:30 AM - 6:00 PM

Tracks: Schedule of Events

More...

Celebrity Appearance by The Drury's (Room Booth 1605)

10 Jan 20

9:00 AM - 9:30 AM

Tracks: Booth Events

The Drury's will be meeting with fans in the GSM Outdoors booth (# 1605) on the 10th from 9:00 AM - 9:30 AM - come join us! More...

Meet the Red Rising Team! (Room Booth 3313)

10 Jan 20

9:00 AM - 10:00 AM

Tracks: Booth Events

Come to Booth 3313 to see the Red Rising Team as they recap their 2019 hunting season! More...

Education Sessions (Room 131-137)

10 Jan 20

9:15 AM - 10:15 AM

Tracks: Schedule of Events

More...

Seminar: Data Driven Solutions for Improving Shooting (Room 134)

10 Jan 20

9:15 AM - 10:15 AM

Tracks: Education Sessions

Speaker(s): AUSTIN ALLGAIER

This presentation will share data analysis that shows the differences in technique between great shooters and the rest of us. We will also share ho... More...

Seminar: Loss Prevention & Risk Management for Archery Retailers (Room 136)

10 Jan 20

9:15 AM - 10:15 AM

Tracks: Education Sessions

Speaker(s): Jeff DeRegnaucourt

This seminar will focus on loss prevention strategies for archery retail shops. Jeff will cover best practices for operating ranges as well as ... More...

Seminar: Smarter Buying Power with Buying Group Membership (Room 135)

10 Jan 20

9:15 AM - 10:15 AM

Tracks: Education Sessions

Speaker(s): DEB COLGROVE

This seminar discusses the aspects of belonging to a buying group cooperative for retailers and manufacturers. We'll cover why this membership ... More...

Seminar: Supply Chain Strategies for Business Growth (Room 137)

10 Jan 20

9:15 AM - 10:15 AM

Tracks: Education Sessions

Speaker(s): Matt Wagner ; Todd Shields

Having a solid supply chain is essential for business growth. This seminar reviews important supply chain strategies to help fuel your business. More...

Learn Shoot Like A Girl's Introductory Process to Women (Room Booth 2400)

10 Jan 20

9:30 AM - 10:00 AM

Tracks: Booth Events

Expand your sales to women by learning Shoot Like A Girl's process to introduce women to archery. After 22,000 clients, SLG will answer your qu... More...

Become a Dragon Slayer ! Waiting for your challenge ! (Room Shooting Lane H25)

10 Jan 20

10:00 AM - 12:00 PM

Tracks: Booth Events

Welcome to join the most interesting archery game! We provide the best digital archery practice environment in the ATA show! Come and try if you ca... More...

Best in Show and Impact Awards Ceremony (Room Buzz Center Stage in the MyATA Area)

10 Jan 20

10:00 AM - 10:30 AM

Tracks: Schedule of Events

More...

Celebrity Appearances by Chad Mendes, Jay Paul, and Trent Cole (Room Booth 3233)

10 Jan 20

10:00 AM - 12:00 PM

Tracks: Booth Events

UFC Legend Chad Mendes, Jay Paul from Swamp People, and NFL Legend Trent Cole will be in the Lethal booth for photos, autographs, and more! More...

Kip Campbell with Red Arrow! (Room Booth 3313)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Come to Booth 3313 to see Kip Campbell with Red Arrow as he recaps his 2019 hunting season! More...

LaCrosse Footwear 'Cappy Hour' (Room Booth 4625)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Join us for 'Cappy Hour' at the LaCrosse Footwear booth. The first 50 people each Cappy Hour can build a semi-custom hat courtesy of LaCros... More...

Meet & Greet with The Bone Collector Team! (Room Booth 3941)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Get a FREE Bone Collector poster signed by The Bone Collectors: Michael Waddell, Nick Mundt, and Travis T-Bone Turner! More...

Meet Kendall Jones! (Room Booth 4703)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Come to Booth 4703 to see Kendall Jones as she recaps the 2019 hunting season! More...

Meet Roger Raglin! (Room Booth 443)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Come to Booth 443 to see Roger Raglin as he recaps the 2019 hunting season! More...

Pro Staff Signature Session - Josh and Sarah Bowmar (Room Booth 3641)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Come meet Josh and Sarah Bowmar in the Hoyt booth on Friday from 10:00-11:00. More...

The Crush: Lee and Tiffany Appearance / Autograph Signing at the Summit Treestands (Room Booth 203)

10 Jan 20

10:00 AM - 11:00 AM

Tracks: Booth Events

Join Lee and Tiffany Lakosky for photos and an autograph signing as they talk about some of their favorite new products coming out from Summit for ... More...

Chance Beaubouef - Professional Archer at the Last Chance Archery Booth (Room Booth 4121)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Booth Events

Chance Beaubouef - Professional Archer More...

Demo: Jerky & Sausage Processing (Room Booth 553)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Education Sessions

Speaker(s): Brad Lockwood

Food processing products are a great way to increase sales during and after the season. Brad Lockwood shares tips and techniques for turning meat i... More...

Demo: Training Your Tracking Dog (Room Booth 4713)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Education Sessions

Speaker(s): Jeremy Moore

Jeremy Moore demonstrates the tools and instruction that make DogBone the No. 1 brand in training a Deer Dog. This demo focuses on training a Track... More...

For Love or Likes (Room Booth 924)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Booth Events

Come to Booth 924 to see the For Love Or Likes Team as they recap their 2019 hunting season! More...

George Ryals IV (World-renowned archer and archery coach) at the Last Chance Archery Booth (Room Booth 4121)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Booth Events

George Ryals IV (World-renowned archer and archery coach) More...

Levi Morgan - BowLife TV at the Last Chance Archery Booth (Room Booth 4121)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Booth Events

Levi Morgan - BowLife TV More...

Samantha Morgan - BowLife TV at the Last Chance Archery Booth (Room Booth 4121)

10 Jan 20

10:30 AM - 11:30 AM

Tracks: Booth Events

Samantha Morgan - BowLife TV More...

Autograph Signing & Celebrity Appearance by Fred Eichler (Room Booth 1605)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Fred Eichler will be in the GSM Outdoors booth meeting fans from 11:00 AM to 12:00 PM. Come see us in booth 1605! More...

Coffee Talk: Power of Secret Shopping to Grow Your Customer Base (Room MyATA Area)

10 Jan 20

11:00 AM - 11:30 AM

Tracks: Education Sessions

Speaker(s): Karen Butler

The presentation will cover techniques and tactics to set up a secret shopping operation in your store and encourage more women to shop there. ... More...

Don & Kandi Kisky with Whitetail Freaks! (Room Booth 3713)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Come to Booth 3713 to see Don & Kandi Kisky with Whitetail Freaks as they recap the 2019 hunting season! More...

Hi Mountain Seasonings Product Tasting (Room 4501)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Speaker(s): Todd Shields

Hi Mountain Seasonings will be offering a variety of products made from their kits and seasonings to taste test. More...

Meet the Red Rising Team! (Room Booth 841)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Come to Booth 841 to see the Red Rising Team as they recap their 2019 hunting season! More...

Pro Staff Signature Session - Fred Eichler (Room Booth 3641)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Come meet Fred Eichler in the Hoyt booth on Friday between 11:00 and 12:00. Be there at 11:00 to win free gear. More...

Tombo with Buck Commander (Room Booth 4703)

10 Jan 20

11:00 AM - 12:00 PM

Tracks: Booth Events

Come to Booth 4703 to see Tombo with Buck Commander as he recaps his 2019 hunting season. More...

Coffee Talk: Connecting Conservation & The Archery Industry (Room MyATA Area)

10 Jan 20

12:00 PM - 12:30 PM

Tracks: Education Sessions

Speaker(s): Donise Petersen ; Hank Forester ; Jamie Cook

Leading conservation educators gather together to discuss trends to increase hunting participation. This open discussion gives members an opportuni... More...

Meet the Drop Zone Team! (Room Booth 3313)

10 Jan 20

12:00 PM - 1:00 PM

Tracks: Booth Events

Come to Booth 3313 to see the Drop Zone Team as they recap their 2019 hunting season! More...

Pro Staff Signature Session - Kip Campbell (Room Booth 3641)

10 Jan 20

12:00 PM - 12:45 PM

Tracks: Booth Events

Come meet Kip Campbell, host of Red Arrow TV, in the Hoyt booth on Friday from 12:00 to 12:45. More...

See the Addicted To The Outdoors Team! (Room Booth 3713)

10 Jan 20

12:00 PM - 1:00 PM

Tracks: Booth Events

Come to Booth 3713 to see the Addicted To The Outdoors Team as they recap the 2019 hunting season! More...

Live Music by Kaleb Lee from The Voice (Room Booth 3233)

10 Jan 20

12:30 PM - 2:00 PM

Tracks: Booth Events

Kaleb Lee from The Voice will be playing some of his hit songs Live in the Lethal Booth and will be available for autographs and photos! More...

Meet the Adrenaline Junkies! (Room Booth 443)

10 Jan 20

12:30 PM - 1:30 PM

Tracks: Booth Events

Come to Booth 443 to see the Adrenaline Team as they recap their 2019 hunting season! More...

Celebrity Appearance by Raised Hunting (Room Booth 1605)

10 Jan 20

1:00 PM - 2:00 PM

Tracks: Booth Events

The crew from Raised Hunting will be visiting with fans in the GSM Outdoors booth (# 1605) on the 10th from 1:00 PM to 2:00 PM - come join us! More...

Certification: Level 2 (Room 145)

10 Jan 20

1:00 PM - 5:00 PM

Tracks: Education Sessions

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Certification: Level 2 (Room 145)

10 Jan 20

1:00 PM - 5:00 PM

Tracks: Schedule of Events

Spots are limited. Pre-registration required. Certification adds credibility to your business and allows you to offer money-making programs at y... More...

Coffee Talk: Brand Makeover, Lessons in Brand Reinvention (Room MyATA Area)

10 Jan 20

1:00 PM - 1:30 PM

Tracks: Education Sessions

Speaker(s): Chris Sprangers ; Jake Westenberger ; John Krull ; Nick Newlin

Whether your brand needs major surgery or minor reconstruction, performing a brand makeover can be a daunting task. From making the business case t... More...

Kip Campbell with Red Arrow! (Room Booth 3307)

10 Jan 20

1:00 PM - 2:00 PM

Tracks: Booth Events

Come to Booth 3307 to see Kip Campbell with Red Arrow as he recaps his 2019 hunting season! More...

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