Nightclub & Bar Show 2019

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Conference Sessions: Brand Creativity & the Relationship to Your Bottom Line (Room Room S226)

25 Mar 19
2:00 PM - 2:50 PM
Speaker: Jessica Stafford. This session teaches you how define your “brand” and build on that using knowledge of what works and what doesn’t, depending on genre of venue/music, clientele you want to attract, and other important key aspects. Jessica Stafford explains how she built herself as a brand and remains relevant in the industry. By keeping relevant and creative, you can have a long-lasting program that works through training, educating, and maintaining industry relationships.
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