Nightclub & Bar Show 2019

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Conference Sessions: Mastering Your Craft Beer Menu in Today’ Beer Culture (Room Room S224)

25 Mar 19
2:00 PM - 2:50 PM
Speaker: Jason Pratt. Dive deep into building a beer menu with Master Cicerone, Jason Pratt. While beer sales may be flattening, certain brands and styles are seeing double digit growth. Learn practical selection pointers and how to perfect rotating your bottle and tap selection to keep customers both delighted in new experiences while offering the staples that keep them coming back. Educating your patrons and your staff is critical to execution and you’ll be learning from the best- of the nearly 100,000 Cicerone certifications, only 16 hold the title of Master Cicerone and Jason Pratt is one of them.
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