With the rise of personalized, on-demand beauty, driven by deep learning, big data and augmented reality, brands of all sizes increasingly find themselves fusing the worlds of disruptive technology and cosmetic product development.
Successful collaboration between these very different worlds requires cross-functional collaboration, frequent communication and a shared innovation language.
Leveraging examples from Shiseido's burgeoning tech-driven beauty innovation, Jessica Abrams will discuss learnings from real-world projects and present best practices for truly integrated development.