Smaller regional casinos face tremendous difficulty retaining the loyalty of their most frequent guests. In many cases the top 10% of gamblers contribute 90% or more of revenue. Every year, about a third of VIP guests either abandon the casino altogether or reduce their play by half or more. Fortunately, with advanced analytic and data visualization techniques, casinos can identify VIP decliners early and take specific steps to reverse the erosion, where even small increases in VIP retention rates translate to large positive impacts to your bottom line.