Winning in the Experiential Consumer
(Room Grande Ballroom)
27 Feb 19
10:00 AM
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10:45 AM
Speaker: David Portalatin-NPD Group - In today’s post-materialism economy, more of our discretionary dollars are being spent on the intangible, the memorable, and the experiential. At the same time, technology and generational change are converging to drive a new definition of convenience that shapes how and where we consume food and beverages. Leveraging sales and consumer behavioral data across multiple industries, David will share insights from both within and beyond the food and beverage world that illuminate opportunities to make the customer experience a winning advantage.